https://www.brianjcrowley.com/docusign-ops-case-studies daily 0.75 2025-09-28 https://www.brianjcrowley.com/docusign-ops-case-studies/operationalizing-product-experience-town-halls monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1ebd184e-3fd0-4de8-8a77-28b2f04dc301/Screenshot+2025-08-15+at+4.41.11%E2%80%AFPM.png DocuSign Ops Case Studies - Operationalizing Product Experience Town Halls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/16e21b63-286f-4b39-b506-87c8aef2670a/Screenshot+2025-08-15+at+4.40.52%E2%80%AFPM.png DocuSign Ops Case Studies - Operationalizing Product Experience Town Halls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/docusign-ops-case-studies/blog-post-title-two-ync56 monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/0e4b8150-8d22-4c7e-a02e-4c8b76fe8a18/Restored+MXR+Template+-+MXR+INSTRUCTIONS+%28with+Timeline+included%29.jpg DocuSign Ops Case Studies - Elevating Design Visibility with the Monthly Experience Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/docusign-ops-case-studies/blog-post-title-three-3xc2x monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/4dc25d88-7775-474d-a67b-f646657caeb2/Restored+Squad+Health+Check+Template+to+USE+-+Safety+Check.jpg DocuSign Ops Case Studies - Creating Sustainable DesignOps Rituals to Improve Team Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/allstate-case-studies daily 0.75 2025-09-28 https://www.brianjcrowley.com/allstate-case-studies/blog-post-title-one-sh47b monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/f9379883-baca-4a2b-8272-bc32a9ff024e/9+-+Drop+Off+Location++Copy+2.jpg Allstate Case Studies - Too Many Tools, Not Enough Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/04d09e7b-ccf5-456f-b923-56364f375ff8/Screenshot+2025-08-28+at+1.44.08%E2%80%AFPM.png Allstate Case Studies - Too Many Tools, Not Enough Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/8b6fc9c4-e947-4ad8-9602-286b55ded7e0/Screenshot+2025-08-28+at+1.43.29%E2%80%AFPM.png Allstate Case Studies - Too Many Tools, Not Enough Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/4ae882ad-0494-47e4-b7f5-f579cc086db4/Screenshot+2025-08-28+at+1.43.38%E2%80%AFPM.png Allstate Case Studies - Too Many Tools, Not Enough Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/19e2302b-5353-4d64-a62d-c949b43bfa46/13+-+Manual+Dispatch+Copy+2.jpg Allstate Case Studies - Too Many Tools, Not Enough Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/85f48142-f85b-4238-bf87-60703799244b/Screenshot+2025-08-28+at+1.43.47%E2%80%AFPM.png Allstate Case Studies - Too Many Tools, Not Enough Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/allstate-case-studies/blog-post-title-two-s4rn6 monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/34ff1c34-d347-4616-8356-5d0b5e940d45/Screenshot+2025-08-28+at+1.45.35%E2%80%AFPM.png Allstate Case Studies - Agile in Name Only - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/allstate-case-studies/blog-post-title-three-6jncx monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1124b5b3-6e8a-42af-887f-ba965eb94159/Dashboard+-+DCIO+view.jpg Allstate Case Studies - Making Accessible Compliance Visible for 1000+ Developers - Make it stand out Dashboard View https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/046c3d7d-123f-4569-b1a0-f116fa5cabe4/Product+Repo+Page+-+Current+Artifacts+-+Production.jpg Allstate Case Studies - Making Accessible Compliance Visible for 1000+ Developers - Make it stand out Repository View https://www.brianjcrowley.com/cdw-case-studies daily 0.75 2025-09-28 https://www.brianjcrowley.com/cdw-case-studies/blog-post-title-one-rtdag monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/768faa6a-1550-43a8-a93c-603b8892697a/Screenshot+2025-08-12+at+4.05.26%E2%80%AFPM.png CDW Case Studies - How CDW's Overloaded Navigation Was Killing Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/2fa195ee-fb0c-49cb-a761-9c46862998d1/Screenshot+2025-08-12+at+4.05.47%E2%80%AFPM.png CDW Case Studies - How CDW's Overloaded Navigation Was Killing Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/8a640eef-0351-4367-95e2-a37a84bdef07/Screenshot+2025-08-12+at+4.06.13%E2%80%AFPM.png CDW Case Studies - How CDW's Overloaded Navigation Was Killing Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/78e60850-a5c4-468d-874c-ae16c4bdc92c/Screenshot+2025-08-12+at+4.06.00%E2%80%AFPM.png CDW Case Studies - How CDW's Overloaded Navigation Was Killing Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/c9c30011-e50f-4af1-bc76-3481ebdce6d6/Screen+Shot+2015-05-19+at+11.14.06+AM.png CDW Case Studies - How CDW's Overloaded Navigation Was Killing Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/5170771c-eb90-4c8d-a982-2060c6f74473/IMG_4392%281%29.JPG CDW Case Studies - How CDW's Overloaded Navigation Was Killing Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/cdw-case-studies/blog-post-title-two-embfy monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/2b1f4ada-552c-47a8-bd1e-76a15b0b3c0b/Step+4+Completed_Estimate.png CDW Case Studies - How CDW Lost Hardware Business to Dell's Superior Tools - I created comprehensive wireframes in Balsamiq, heavily annotated with business logic, interaction specifications, and error handling scenarios that developers could implement without requiring extensive additional clarification or meetings. The design strategy focused on progressive disclosure, beginning with basic system requirements and user intent, then gradually revealing configuration options in a logical sequence. I incorporated real-time compatibility checking, dynamic price updates, and live availability information to match user expectations established by other leading configuration tools while ensuring CDW's multi-vendor advantage remained prominent throughout the experience. Working in close collaboration with the development team, I used shared Google documents to outline detailed technical requirements, map complex data relationships between products, and define integration points with existing CDW systems including inventory management, pricing engines, and customer accounts. I created comprehensive wireframes in Balsamiq, heavily annotated with business logic, interaction specifications, and error handling scenarios that developers could implement without requiring extensive additional clarification or meetings. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/d0051690-3ce7-4005-aed1-42f4a9c2082f/Screenshot+2025-08-12+at+11.17.49%E2%80%AFAM.png CDW Case Studies - How CDW Lost Hardware Business to Dell's Superior Tools - Make it stand out This work was also a strategic play that help CDW and Dell finally start working together. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/7e775e38-323c-4bd0-9dbe-a441c153f6ca/Screenshot+2025-08-12+at+3.53.13%E2%80%AFPM.png CDW Case Studies - How CDW Lost Hardware Business to Dell's Superior Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/c8875106-98cc-492f-b64f-ee72fb54b2fb/Screenshot+2025-08-12+at+11.32.30%E2%80%AFAM.png CDW Case Studies - How CDW Lost Hardware Business to Dell's Superior Tools Working in close collaboration with the development team, I used shared Google documents to outline detailed technical requirements, map complex data relationships between products, and define integration points with existing CDW systems including inventory management, pricing engines, and customer accounts. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/57e58577-905f-4c5e-b7fd-362534021b33/ExaltConfig.png CDW Case Studies - How CDW Lost Hardware Business to Dell's Superior Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/3c386d63-9f68-4dbd-a9ca-3930c3ee1714/Screen+Shot+2015-10-28+at+4.51.56+PM%282%29.png CDW Case Studies - How CDW Lost Hardware Business to Dell's Superior Tools A very rough screenshot of one of the vendor’s configurator tools that was a mere clone of Dell. https://www.brianjcrowley.com/cdw-case-studies/blog-post-title-three-dkdap monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/c2d6b77c-3829-4e36-b19e-e89c17e8f399/IMG_4424.png CDW Case Studies - How Dead-End Searches Were Costing CDW Millions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/d2578b3f-baf9-4a8d-820b-d3c6f30cf166/ChatGPT+Image+Aug+12%2C+2025%2C+10_24_01+AM.png CDW Case Studies - How Dead-End Searches Were Costing CDW Millions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/6cc52b22-f4fb-4fb1-aa88-782366c017bc/Screen+Shot+2015-05-19+at+11.05.35+AM.png CDW Case Studies - How Dead-End Searches Were Costing CDW Millions - This dead-end experience was particularly frustrating because CDW's extensive catalog often included equivalent products, updated versions, or compatible alternatives from the same or different manufacturers, but users had no mechanism to discover these options. Analytics data revealed that these failed searches represented significant lost revenue, with users frequently abandoning the site entirely rather than attempting alternative search terms or contacting sales for assistance. The problem was compounded by CDW's product lifecycle management challenges, where popular products would be discontinued with little advance notice, leaving customers searching for items they had previously purchased. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/63b90949-e2e4-4267-8e2f-89d2ffb588bb/Screenshot+2025-08-12+at+9.53.56%E2%80%AFAM.png CDW Case Studies - How Dead-End Searches Were Costing CDW Millions - We started by mapping out the user journey after speaking to several IT Admins and observing several UserTesting sessions, this helped guide conversations and considerations for how we would attempt to solve this problem. We started by mapping out the user journey after speaking to several IT Admins and observing several UserTesting sessions, this helped guide conversations and considerations for how we would attempt to solve this problem. https://www.brianjcrowley.com/consulting-case-studies daily 0.75 2025-09-28 https://www.brianjcrowley.com/consulting-case-studies/lttrz-patent-pending-ai-comic-lettering-platform monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1755270925481-IRK96W1FN8XJXLHM4119/LTTRZ+Log+In.jpg Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1755270982773-A5ISJU2RW1DDOZBT2R2W/Letters+Home+Character+Edit+Copy+15.jpg Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1755270996401-Q3BXYVL0V6LNUYYBN2HB/Letters+Home+Character+Edit+Copy+17.jpg Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1755271044267-IZBYGTFCWZROJIVICWOM/Letter+Home+Select+v2.jpg Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/1755271100159-LZQ75X0XFTL8U0X28L51/Pages+Home+Copy.jpg Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/9f38c499-04cb-45ac-92b6-d7684201caf4/Flow.jpg Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/861770ca-662a-4d90-bbcb-9ad00b506c75/Screenshot+2025-08-15+at+10.09.50%E2%80%AFAM.png Consulting Case Studies - LTTRZ - Patent-Pending AI Comic Lettering Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/consulting-case-studies/liblynx monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/3cd269dc-f474-486d-9af2-8aa270dcd21a/LL_painpoints.jpg Consulting Case Studies - Designing an Intuitive Analytics Platform for Global Library and Publisher Stakeholders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/9552b4f8-7cec-4cfb-837f-294a3657978c/exploretoexplain.jpg Consulting Case Studies - Designing an Intuitive Analytics Platform for Global Library and Publisher Stakeholders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/b7cd90c1-a41e-4a3f-90cc-cc7f9595baf7/Screenshot+2025-08-15+at+4.22.11%E2%80%AFPM.png Consulting Case Studies - Designing an Intuitive Analytics Platform for Global Library and Publisher Stakeholders - Make it stand out Some very rough sketched out paper prototypes we shared in the initial interviews. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/6d77e1fb-dad1-4f72-a7be-7d0a24cedf22/Screenshot+2025-08-15+at+4.24.42%E2%80%AFPM.png Consulting Case Studies - Designing an Intuitive Analytics Platform for Global Library and Publisher Stakeholders - Make it stand out In the ideation phase we discussed looking at video game maps and consider whether a map would be the best entry point for our users to start to explore. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/51e6bb1a-5b17-481c-b306-9c82a23fcb81/MVP+FLOW+with+notes+for+improvements.jpg Consulting Case Studies - Designing an Intuitive Analytics Platform for Global Library and Publisher Stakeholders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/consulting-case-studies/eve-claude monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/2b47ae99-c025-4b83-b33d-73262e368268/Screenshot+2025-08-14+at+3.11.30%E2%80%AFPM.png Consulting Case Studies - 90-Minute Claude Workshop: Prototype to Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/8a4eb895-9937-4fde-9163-3f1c5a5b405a/Screenshot+2025-08-14+at+3.14.29%E2%80%AFPM.png Consulting Case Studies - 90-Minute Claude Workshop: Prototype to Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/consulting-case-studies/blog-post-title-three-79kha monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/8e7cb086-82a8-454c-b2f0-57d7859d60f2/AI-1.jpg Consulting Case Studies - Unifying a Fragmented AI Experience at AbbVie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/09e13108-fe14-4b23-bff9-e70dcf011cb1/Screenshot+2025-08-15+at+12.45.29%E2%80%AFPM.png Consulting Case Studies - Unifying a Fragmented AI Experience at AbbVie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/204dc1ca-e7af-41ff-8c41-770d5c871fa5/Abbvie+AI_update.jpg Consulting Case Studies - Unifying a Fragmented AI Experience at AbbVie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/62164b7d-6654-4869-928a-6e0eaae860dc/Screenshot+2025-08-15+at+11.10.13%E2%80%AFAM.png Consulting Case Studies - Unifying a Fragmented AI Experience at AbbVie - BEFORE https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/dc2928c6-3cb9-4641-a2dd-2129f8961006/Abbvie+AI+-+Service+Blueprint.jpg Consulting Case Studies - Unifying a Fragmented AI Experience at AbbVie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6548009b20eaaf7e4b1fb4ea/cd0a3b8e-4310-4ada-8136-a883ba10ef97/Screenshot+2025-08-15+at+12.45.56%E2%80%AFPM.png Consulting Case Studies - Unifying a Fragmented AI Experience at AbbVie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianjcrowley.com/home daily 1.0 2025-12-22 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