Allstate Case Studies

Too Many Tools, Not Enough Clarity
Brian J. Crowley Brian J. Crowley

Too Many Tools, Not Enough Clarity

What happens when call center agents are juggling multiple apps and scribbling notes while customers wait on hold? I led cross-functional research at Allstate's Saginaw call center that uncovered critical workflow breakdowns—resulting in product improvements that cut call times by 40% and saved $2M annually.

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Agile in Name Only
Brian J. Crowley Brian J. Crowley

Agile in Name Only

How do you revive a demoralized team that's lost faith in Agile and fallen into "just ship it" mode? I partnered with burned-out PMs and disengaged developers to rebuild trust through user research and ride-alongs with roadside drivers—transforming not just the product, but the entire team culture.

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Making Accessible Compliance Visible for 1000+ Developers
Brian J. Crowley Brian J. Crowley

Making Accessible Compliance Visible for 1000+ Developers

What happens when developers can't tell if their code meets accessibility standards before pushing to production? I redesigned Allstate's confusing Compliance Buddy dashboard into an intuitive system that made WCAG compliance instantly visible—transforming accessibility from a deployment roadblock into a seamless part of the development workflow for over 1000 internal developers.

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