"How I turned a 200-item navigation nightmare into a 7% sitewide conversion lift worth millions annually." When 60% of users were bypassing navigation entirely, I led a complete UX transformation that not only delivered measurable revenue but reduced future development time by 40%. This wasn't just a design refresh—it was a systematic approach to eliminating technical debt while solving real user problems at enterprise scale.

"The day I helped CDW fight back against Dell's billion-dollar configuration advantage." While competitors were stealing hardware business with superior self-service tools, I designed CDW's answer: a configuration system that leveraged ethnographic research and progressive disclosure to turn a "virtual supply closet" perception into a competitive weapon. Sales teams immediately saw higher-quality leads with clearer requirements and stronger purchase intent.

"From zero conversions to $941K in 30 days: How I transformed CDW's biggest search problem into their most effective conversion tool." Dead-end searches were hemorrhaging millions in lost revenue until I designed an intelligent redirect system that turned complete failures into highly effective sales opportunities. The solution was so successful it became the template for conversion optimization across the entire platform, projecting $6.2M in annual recovered revenue.